Monthly Archives: November 2013

INCORPORATING AS A SOCIALLY RESPONSIBLE ENTITY IN ILLINOIS

On January 1st of this year, the state of Illinois passed the “Benefit Corporation Act.” The benefits of becoming a Benefit Corporation are that it identifies your business as a socially responsible entity. However, to become one, in Illinois, certain … Continue reading

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TELEVISION COMMERCIALS WITH MIXED MESSAGES

“Subliminal Advertising” is a technique by which advertisers place fleeting or hidden images in commercial content in the hopes that viewers will process them unconsciously. I have noted at least three television ads lately in which I have noted a … Continue reading

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