Monthly Archives: September 2020

The Trademark Dilemma

Here’s the trademark dilemma:  The Dilemma! You own a trademark that you have used for almost twenty years. Another entity has registered a similar trademark.  The second half of both trademarks are virtually identical. The first half of both trademarks, … Continue reading

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Selecting a Trademark and Creating A Brand Identity

When you create a brand identity, you should think of the trademark that you adopt to identify your product or service and distinguish it from your competitors’ products and services as one tool among others in the toolbox that you … Continue reading

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