Tag Archives: advantages of trademark registration

INTENT-TO-USE YOUR MARK MUST BE “BONA FIDE”

You can file an application to register a trademark in the United States (1) based on a corresponding foreign application or registration to register that same mark for the same goods, (2) your current use of your mark on the … Continue reading

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YOU SHOULD POLICE YOUR TRADEMARKS!

You should police your trademarks! As I noted in http://www.chicagotrademarkattorney.net/acquiring-and-maintaining-a-trademark/ prior to selecting a trademark for either goods or services or, and you need to consider this, purchasing a domain name for those goods or services as that domain name … Continue reading

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When You Should Call A Lawyer

You wake up one morning after a thunderstorm-filled night to find your driveway filled with roofing shingles, the problem being they’re from your roof and you didn’t order them. You don’t think twice …you call a roofer. You turn on … Continue reading

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USING COLOR TO BRAND EFFECTIVELY

A January 19, 2012 Website Magazine blog post (See http://www.websitemagazine.com/content/blogs/posts/archive/2012/01/19/the-meaning-behind-color.aspx ) discussed the meanings that certain colors evoke to consumers. I summarize that post below: The author of that piece noted that “red” was the “color that eyes are drawn … Continue reading

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AVOIDING BRAND “REHAB”

I recently wrote a post about the new .XXX domain names which, while they are intended for use by members of the adult entertainment industry, could find themselves appended to your trademark or domain name if members of that industry … Continue reading

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PROTECTING YOUR TRADEMARK FOR YOUR NEW OLD PRODUCT FOR THE NEW ECONOMY

Reuters reported today that consumer spending rose in February for the eighth straight month, by .3%. However, prices rose .4% that same month. Probably not coincidentally, the New York Times wrote on February 25th under the title “Consumers Hold On … Continue reading

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