Tag Archives: brand identity. branding

HOW TO CHOOSE LOGO COLORS

Check out http://www.websitemagazine.com/content/blogs/posts/archive/2016/06/23/how-to-choose-logo-colors.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter

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THE NEED FOR AN “ELEVATOR SPEECH” FOR YOUR BRAND

In my blogs about branding I have previously written about “Using Color to Brand Effectively” (March 2, 2012) and “Selecting A Trademark and Creating A Brand Identity” (April 15, 2010). In that latter post I discussed the differences between descriptive … Continue reading

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USING COLOR TO BRAND EFFECTIVELY

A January 19, 2012 Website Magazine blog post (See http://www.websitemagazine.com/content/blogs/posts/archive/2012/01/19/the-meaning-behind-color.aspx ) discussed the meanings that certain colors evoke to consumers. I summarize that post below: The author of that piece noted that “red” was the “color that eyes are drawn … Continue reading

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SELECTING GOOD TRADEMARKS-A GAME

In my first blog entry I discussed “Selecting a Trademark and Creating a Brand Identity.” For fun, I thought that I’d pick some products and have you, the readers of my blog, apply what I wrote in that entry to … Continue reading

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