Tag Archives: chicago trademark attorney

DUE DILIGENCE BEFORE BRINGING A NEW PRODUCT TO MARKET

Before bringing a new product to market, a certain amount of due diligence is recommended. For example, before marketing a product or service; whether a financial product, a toy, a new restaurant, mobile phone app or anything else, it is … Continue reading

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NEW DOMAIN NAMES BRING NEW CHALLENGES TO PROTECTING YOUR BRAND

On Wednesday, June 13, 2012 ICANN, the Internet Corporation for Assigned Names and Numbers published the full list of submissions for new generic top level domains. The owners of these domains will no longer be limited to .net, .com, .org, … Continue reading

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USING COLOR TO BRAND EFFECTIVELY

A January 19, 2012 Website Magazine blog post (See http://www.websitemagazine.com/content/blogs/posts/archive/2012/01/19/the-meaning-behind-color.aspx ) discussed the meanings that certain colors evoke to consumers. I summarize that post below: The author of that piece noted that “red” was the “color that eyes are drawn … Continue reading

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