Tag Archives: Google

YOU SHOULD POLICE YOUR TRADEMARKS!

You should police your trademarks! As I noted in http://www.chicagotrademarkattorney.net/acquiring-and-maintaining-a-trademark/ prior to selecting a trademark for either goods or services or, and you need to consider this, purchasing a domain name for those goods or services as that domain name … Continue reading

Posted in News | Tagged , , , , | Comments Off on YOU SHOULD POLICE YOUR TRADEMARKS!

YOUR SECURITY IN THE CLOUD

The issue of computer security and your privacy when using your computer or mobile device went beyond the technology pages and blogs earlier this month when it was revealed that intimate images of dozens of celebrities including actress Jennifer Lawrence … Continue reading

Posted in News | Tagged , , , , , , , , , , , , , , , | Comments Off on YOUR SECURITY IN THE CLOUD

THE NEED FOR AN “ELEVATOR SPEECH” FOR YOUR BRAND

In my blogs about branding I have previously written about “Using Color to Brand Effectively” (March 2, 2012) and “Selecting A Trademark and Creating A Brand Identity” (April 15, 2010). In that latter post I discussed the differences between descriptive … Continue reading

Posted in News | Tagged , , , , , , , , , , , , | Comments Off on THE NEED FOR AN “ELEVATOR SPEECH” FOR YOUR BRAND