Monthly Archives: June 2020

When you create a brand identity, you should think of the trademark that you adopt to identify your product or service and distinguish it from your competitors’ products and services as one tool among others in the toolbox that you … Continue reading →

As a business, you want to be able to protect your product designs. That’s because an attractive, distinctive product design can attract buyers, increase sales and enhance your goodwill. But that same distinctive design, once copied by a competitor, can … Continue reading →