Monthly Archives: March 2012

DON’T WAIT TO REGISTER YOUR MARK!

Outside the U.S. and Canada, most countries are “first-to-register” countries. This means that trademark rights are not acquired by using your name on your storefront, website or product package, but by registering that name with that country’s respective trademark registrar. … Continue reading

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USING COLOR TO BRAND EFFECTIVELY

A January 19, 2012 Website Magazine blog post (See http://www.websitemagazine.com/content/blogs/posts/archive/2012/01/19/the-meaning-behind-color.aspx ) discussed the meanings that certain colors evoke to consumers. I summarize that post below: The author of that piece noted that “red” was the “color that eyes are drawn … Continue reading

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