Tag Archives: brand protection

USING COLOR TO BRAND EFFECTIVELY

Posted on March 2, 2012 by ERIC WACHSPRESS

A January 19, 2012 Website Magazine blog post (See http://www.websitemagazine.com/content/blogs/posts/archive/2012/01/19/the-meaning-behind-color.aspx ) discussed the meanings that certain colors evoke to consumers. I summarize that post below: The author of that piece noted that “red” was the “color that eyes are drawn … Continue reading →

Posted in News | Tagged advantages of trademark registration, brand identity. branding, brand protection, chicago trademark attorney, color, trademark attorney, trademark counsel, trademark lawyer, trademark selection | Comments Off

AVOIDING BRAND “REHAB”

Posted on September 30, 2011 by ERIC WACHSPRESS

I recently wrote a post about the new .XXX domain names which, while they are intended for use by members of the adult entertainment industry, could find themselves appended to your trademark or domain name if members of that industry … Continue reading →

Posted in News | Tagged advantages of trademark registration, Amy Winehouse, brand identity, brand protection, branding, cybersquatting, domain name registration, trademark registration | Comments Off

Tag Archives: brand protection

USING COLOR TO BRAND EFFECTIVELY

AVOIDING BRAND “REHAB”

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