The Internet Corporation for Assigned Names and Numbers (ICANN) has approved the establishment of a new Internet top-level domain, e.g., .NET, .COM for sexually explicit material. This new domain is .XXX and may be used by providers of online adult entertainment intended for consulting adults, their representatives and providers of products or services to those providers, e.g., hosting services, stylists.
Even if you are not a provider of adult entertainment or a provider of services to providers of adult entertainment, those providers are free to adopt your brands and domain names and add .XXX to them. If you want to block this and you own a federally registered trademark on the Principal Register, you can reserve a .XXX domain name corresponding to that registered trademark. This domain name will be removed from the pool of domain names available for registration in future phases of the .XXX registry operation and the WHOIS information will simply list standard registry information. The corresponding domain name will resolve to a standard informational page indicating the status of the domain name as not available for registration or similar. YOU WILL NOT OBTAIN A .XXX WEB PAGE AS THOSE PAGES ARE ONLY AVAILABLE TO MEMBERS OF THE ADULT ENTERTAINMENT INDUSTRY. HOWEVER, MEMBERS OF THAT INDUSTRY WILL NOT BE ABLE TO OPERATE A .XXX ADULT WEBSITE USING YOUR MARK AS PART OF THEIR DOMAIN NAME.
THE DEADLINE TO BLOCK A .XXX DOMAIN NAME IS OCTOBER 28th.
For more information, you can contact this office or an accredited domain name registrar. These include Go Daddy, Network Solutions, Name.com, MarkMonitor, Register.com and others in the U.S.