On June 16, 2012 under the heading, “New Domain Names Bring New Challenges To Protecting Your Brand” I wrote about the challenges to brand protection likely to arise from the approval by ICANN, the Internet Corporation for Assigned Names and Numbers, of the new generic top level domains. Owners of business and non-profit entities will no longer be limited to such domain names as.net, .com, .org, .edu, .xxx, or .us (if located in the U.S.) or .ca (if located in Canada) or .co.uk (if located in the United Kingdom.)
Well that was two years ago and over 160 new extensions are available now.
The list includes but is not limited to:
.ACADEMY
.AGENCY
.BOUTIQUE
.BUILDERS
.BUZZ
.CAREERS
.CATERING
.CLOTHING
.CLUB
.COFFEE
.COMMUNITY
.COMPANY
.COMPUTER
.CONDOS
.CONSTRUCTION
.CONTRACTORS
.COOL
.DATING
.EDUCATION
.ENTERPRISES
.EQUIPMENT
.EVENTS
.EXPERT
.FOUNDATION
.GALLERY
.GRAPHICS
.GURU
.INDUSTRIES
.INSTITUTE
.INTERNATIONAL
.LIGHTING
.MANAGEMENT
.MARKETING
.NINJA
.PHOTOGRAPHY
.PRODUCTIONS
.PROPERTIES
.PUB
.REPORT
.SERVICES
.SINGLES
.SOCIAL
.SOLUTIONS
.SUPPORT
.SYSTEMS
.TECHNOLOGY
.VACATIONS
.VENTURES
.ZONE
So if you’re a marketing guru who’s opened a new boutique advertising agency or an app developer who has creating a new dating site for singles that is cool and has created buzz here’s your opportunity to select an innovative domain name that maybe your customers can find. On the other hand, if you’re AIRBNB and you want to direct your customers to your condo rentals, AIRBNB.CONDOS may not be a crazy domain concept. But see http://t.co/x1Jpq1E2YN
