Courtesy of Frank Bruni’s 9/30/21 New York Times Column

Scores of you have sent me emails that flag artful, whimsical and just plain eccentric business names that currently exist or once existed. As promised, I’ll occasionally share some of those.

This week’s winners:

A plumbing company in Ithaca, N.Y., called the Drain Brain (thanks to Christine Sheola of Ithaca for flagging this)

A therapeutic massage business in Aiken, S.C., called — you can see it coming! — My Aiken Body (Mary Azoy, Chapel Hill, N.C.)

A tailoring shop in Toronto called Boulevard of Broken Seams (Janet Sailian, Fort Myers Beach, Fla., and JoAnne Harrop, Toronto)

A tattoo removal service in Denver called What Were You Inking (Athalie White, Milton, Ga.)

A manicurist in Brooklyn, N.Y., called You’ve Got Nail (Will Everett, Queens, N.Y.)

A cafe in Oakland, Calif., called the Edible Complex (Sherri Hallgren, Andover, Mass.)

An Asian fusion restaurant in Rehoboth Beach, Del., called Saketumi (Jerry Graff, Ocean View, Del.)

Dozens of you have also sent in business names that, in a world even more playful and imaginative than ours, would exist. Those include:

An orthopedic shoe store called I Stand Corrected (Leslie Bell, Signal Mountain, Tenn.)

A restaurant showcasing a crab especially prevalent in the Pacific Northwest called Dungeness Liaisons (Dave Fisher, Olympia, Wash.)

Scores of you have sent me emails that flag artful, whimsical and just plain eccentric business names that currently exist or once existed. As promised, I’ll occasionally share some of those.

This week’s winners:

A plumbing company in Ithaca, N.Y., called the Drain Brain (thanks to Christine Sheola of Ithaca for flagging this)

A therapeutic massage business in Aiken, S.C., called — you can see it coming! — My Aiken Body (Mary Azoy, Chapel Hill, N.C.)

A tailoring shop in Toronto called Boulevard of Broken Seams (Janet Sailian, Fort Myers Beach, Fla., and JoAnne Harrop, Toronto)

A tattoo removal service in Denver called What Were You Inking (Athalie White, Milton, Ga.)

A manicurist in Brooklyn, N.Y., called You’ve Got Nail (Will Everett, Queens, N.Y.)

A cafe in Oakland, Calif., called the Edible Complex (Sherri Hallgren, Andover, Mass.)

An Asian fusion restaurant in Rehoboth Beach, Del., called Saketumi (Jerry Graff, Ocean View, Del.)

Dozens of you have also sent in business names that, in a world even more playful and imaginative than ours, would exist. Those include:

An orthopedic shoe store called I Stand Corrected (Leslie Bell, Signal Mountain, Tenn.)

A restaurant showcasing a crab especially prevalent in the Pacific Northwest called Dungeness Liaisons (Dave Fisher, Olympia, Wash.)


About ERIC WACHSPRESS

The material on this website is for informational purposes only. It should not be considered legal advice and is not intended to create an attorney-client relationship. If you have questions regarding any material presented herein, we recommend that you consult an attorney. This web site and information presented herein were designed in accordance with Illinois law. Any content in conflict with the laws or ethical code of attorney conduct of any other jurisdiction is unintentional and void. I am a Chicago attorney practicing in the areas of trademark, copyright and information technology law as well as general corporate law. Formerly a trademark examining attorney with the United States Patent and Trademark Office, I have been in private practice since 1987 representing clients in a wide variety of industries, including the consumer products, financial services, information technology and entertainment industries. You can contact me at markscounsel@gmail.com, by phone at 773.934.5855 or by mail at 417 S. Jefferson St., #304, Chicago, IL 60607 USA
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