In my first blog entry I discussed “Selecting a Trademark and Creating a Brand Identity.” For fun, I thought that I’d pick some products and have you, the readers of my blog, apply what I wrote in that entry to pick names for those products:
Product #1-You are a large multinational oil company. One of your most technologically advanced drilling platforms just exploded and sunk into the sea and the well that you were
drilling is gushing tens of thousands of barrels of oil killing marine wildlife and blackening beaches for hundred of miles. To improve your brand identity, you have decided to rename your gas stations, not your corporation, in the affected county. Select a new brand for those gas stations.
Product #2-You are a large pharmaceutical company. You have developed a drug that, like Viagra, aids in treating sexual dysfunction, however, this time in women. You need to find a brand name that will work with the appropriate television commercials and can also be used to sponsor ladies’ professional golf events as well as other related sports opportunities. Select a name for this drug.
Product #3-You are a Chinese company that has developed a revolutionary battery technology that will allow automobiles to be driven up to 250 miles on the highway without gasoline or a charge. However, you are also the first Chinese company to sell automobiles in the United States so you need to come up with an automobile brand that evokes not only a “green” theme but also carries the message that a Chinese car will last as long and be as well-built as a Japanese car. The name has to be used in other countries as well. [Note that as this car is made in China, it will sell for less than its American or Japanese counterparts.] Select a name for this car.
Product#4-The city of New York wants to install cameras all over the city as London has as an anti-terrorism measure. You are a multinational supplier of electronic equipment and want to sell this system to New York. If it is successful in New York, you want to sell it to other cities that are at risk for terrorist attack either because of their size and location or because they are hosting major international events that may make them a terrorist target. Select a slogan that this company can use to market this system both in presentations to those cities and in television commercials directed to decision makers on cable news channels.
I will check the names that you supply with the records of the United States Patent and Trademark Office and in a future blog entry list all of the names that I get that are already
registered or are the subject of applications for the same or related goods or list those names that are unlikely to get registered because they’re merely descriptive or generic or are otherwise prohibited under the U.S. Trademark Act.
Give it a try!
