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Tag Archives: BlackBerry
THE NEED FOR AN “ELEVATOR SPEECH” FOR YOUR BRAND
In my blogs about branding I have previously written about “Using Color to Brand Effectively” (March 2, 2012) and “Selecting A Trademark and Creating A Brand Identity” (April 15, 2010). In that latter post I discussed the differences between descriptive … Continue reading
Posted in News
Tagged Apple, BlackBerry, BMW, brand identity. branding, Google, how to create a brand identity, how to protect your brand, how to select a brand, Microsoft, NSA, Toyota, trademark selection, what is a good brand identity
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Letting Employees Use Their Own Smartphones At Work?
With enterprise favorite, BlackBerry, slipping in favor among consumers who wish to use their mobile devices to watch video and browse the web and purchase larger screen iPhone and Android devices to do so, many businesses are accommodating that trend … Continue reading
Posted in News
Tagged Android, BlackBerry, bring your own device, BYOD, e-discovery, employment law, iPhone, mobile devices, mobile phones, should I let my employees bring their own devices to work, tablets
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WHY DO A TRADEMARK SEARCH?
What do these two well-known tech companies have in common? One saw its earnings drop 71% in the third quarter of this year and its share of the smart phone market in the United States drop from 30% to 18%. … Continue reading
Posted in News
Tagged Apple, BlackBerry, Chinese trademark law, IPAD, Research In Motion, smart phone market share, trademark opinions, trademark searches
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