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Tag Archives: Microsoft
THE NEED FOR AN “ELEVATOR SPEECH” FOR YOUR BRAND
In my blogs about branding I have previously written about “Using Color to Brand Effectively” (March 2, 2012) and “Selecting A Trademark and Creating A Brand Identity” (April 15, 2010). In that latter post I discussed the differences between descriptive … Continue reading
Posted in News
Tagged Apple, BlackBerry, BMW, brand identity. branding, Google, how to create a brand identity, how to protect your brand, how to select a brand, Microsoft, NSA, Toyota, trademark selection, what is a good brand identity
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Avoiding Mistakes In International Branding-A Case Study
I am taking this opportunity to volunteer my services as trademark counsel to Microsoft Corporation A year ago, on August 6, 2012, I blogged that Microsoft, in its efforts to come up with a name for its Windows 8 interface, … Continue reading
Posted in News
Tagged Apple, Foreign Trademark Registration, foreign trademark rights, Metro, Microsoft, SkyDrive, trademark searches, Windows 8
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