Tag Archives: foreign trademark rights

BRINGING YOUR BRAND TO CHINA

I previously reported on the problem Tesla faced when it started to sell its cars in China. See http://www.chinaeconomicreview.com/tesla-starts-offering-cars-china Well, apparently Tesla’s Chinese trademark problems are not unique. See also http://markscounsel.com/update-apple-pays-small-fortune-to-use-ipad-trademark-in-china/ Last month, the New York Times reported that as established … Continue reading

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Avoiding Mistakes In International Branding-A Case Study

I am taking this opportunity to volunteer my services as trademark counsel to Microsoft Corporation A year ago, on August 6, 2012, I blogged that Microsoft, in its efforts to come up with a name for its Windows 8 interface, … Continue reading

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UPDATE-APPLE PAYS SMALL FORTUNE TO USE IPAD TRADEMARK IN CHINA

In my December 28, 2011 blog entry titled Why Do A Trademark Search? I noted that Proview Technology, a Chinese company that tried to sell a tablet computer called I-PAD a number of years ago, registered that mark in China … Continue reading

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